SEO理念在网上开店上同样适用

熙熙原来是一家科技公司的网络工程师,后来辞职选择在淘宝开网店,主营数码产品。由于他原来有网站推广的经验,经营起网店来也是得心应手。在创办网店之初,熙熙就将 SEO思想融入其中,在为网店起名时,熙熙将其经营的商品名称作为关键字融入到店名之中,网店的名字叫作熙熙数码相机、手机、笔记本电脑、笔记本周边用品专卖店,看上去这好像不是一个店铺的名字,而是一个店铺主营业务的介绍。谈起这一点,熙熙很得意地说:这其实就是融入了SEO思想。一般买家在搜索商品时,肯定会搜索商品名称,不可能搜索店铺名称,如果他知道你的店铺名称,说明他对你的网店已经很熟悉了,直接进店就可以了,何必还要在网上搜索呢?因此,网店的名称最好能够包含商品名称,这样顾客就可以方便地找到你。

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同时,熙熙经常去一些著名的论坛、网站发信息,并且留下自己网店的网址。这样做的目的并非仅仅是希望网民能够看到,更重要的是希望搜索引擎能够收录。要明白这点,首先要了解搜索引擎的工作原理。互联网就像是一个大的蜘蛛网,通过网址彼此链接,而搜索引擎就像一只蜘蛛顺着网址不断地爬,不断收录网页。但是搜索引擎的收录能力有限,并不是任何网址都能够收录,所以搜索引擎会将各个网站进行评级,一些大网站由于更新的频率很快,基本上有了新网页就会被收录,而一些不知名的小网站,可能要一周,甚至几个月才更新一次,因而很可能不会被收录。网店自然属于后者,所以店主要经常将自己网店的地址发布到大网站上,将蜘蛛吸引到自己的网店上来。

熙熙还尽可能地增加自己网站的友情链接,通过前面的介绍我们已经知道,搜索引擎是靠一个网址链接实现收录的,网站就相当于站点,链接就是搜索引擎找你的道路,如果网店没有和任何网站链接,就像是一座没有路的孤岛一样,自然不会有搜索引擎找到你。对网店进行SEO优化其实有很大的难度,毕竟网店建立在各个网店平台上,自然会受到平台很大的限制。但是SEO思想却是非常有用的。

0 Comments on “SEO理念在网上开店上同样适用”

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